PRSA APRIL 2000 NEWSLETTER
IN THIS EDITION:
President's Message
On-line Membership Directory
Editor's message
President's Message

Thirty-one of our nearly 100 members have earned the APR designation.
Under the guidance of Accreditation Chair Jim Cartmell, APR, our
chapter has offered preparation and testing two times each year and
continues to have an APR candidate pass rate that's higher than the
national average.

At our recent Board of Directors meeting, Jim outlined proposed
changes to our accreditation preparation sessions. The modifications
were made to address feedback from previous APR exam participants and
to reflect planned changes in the APR examination.

The review process will include two study sessions and a mock oral
and written exam. In addition, there will be a greater emphasis on
teamwork among APR candidates with the expectation that pairs of
candidates will meet at least two times outside of the review
sessions. APR Mentors will receive training that will add value to
their role. An Accreditation Committee co-chair will assist with
candidate follow-up to assure they are "tracking" to the
study/preparation plan.

Study sessions for the upcoming Fall exam will be held July 15 and
29, 9 a.m.-3:30 p.m. Topics covered will include: Research and
Measurement, Theoretical Basis for Public Relations; Legal Aspects of
Public Relations, the PRSA Code of Ethics; and the Four Step Process
for Public Relations Planning. A separate session on August 12 will
provide candidates with an opportunity to take a mock oral and
written exam. The written test will be given September 9.

The APR designation is a symbol of professionalism and is touted as
an indication of knowledge, ethics and experience. A voluntary
certification program, it was created to unify and advance the public
relations profession. The examination is open to any one with at
least five years of paid, full-time experience in public relations or
who teaches at an accredited institution.

If you are interested in taking the APR exam or serving as the
committee co-chair, please contact Jim at jcartmell@assi-pr.com or
call him at 717-652-0100.

Emily Nardella, APR
Central PA PRSA Chapter
President
717-231-8102
enardella@pinnaclehealth.org

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Our Unsung Heroes
A special thanks to those behind the scenes:
Thanks to Rob Strickler for coordinating a well attended chapter
program in April, and to Christy Leo and Jerry Miller for their
continued work on monthly meeting notices.
Kudos to Mike Miller, Paulette Lee and Jim Cartmell who held a
successful Professional Development program this month.
Thanks to Kris Green for helping with arrangements for our chapter
programs during Debbi Bruner's maternity leave.
Thanks to Jim Cartmell for his work in revamping the Accreditation
preparation program.
Thanks to Bob Saline and Rob Strickler for developing a Mentoring
program for the chapter.
Thanks to Tammy Bevan for her continued work on our monthly e-
newsletter.
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Find Your Membership Directory Online
For your convenience, a copy of our chapter membership directory is
available online at our chapter web site http://cpaprsa.tripod.com
The listing is password protected. Please
do not share this password (dog6bolt) with nonmembers. The names and
contact information for new members will be included in our
newsletter.
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Editor's Message
I would like to thank everyone who contributed to this edition of the
PRSA newsletter. With your help, we can keep our membership informed
and up to date on the latest happenings.

Again, THANK YOU for helping make this edition a success.
The next deadline for the newsletter is 5-26. Please send me brief
articles regarding your current PRSA activity/project that you would
like to share with the PRSA Membership to tjb@rettew.com. Remember
that job opportunities may also be posted; $35 buys you a 50-word ad
that reaches our fine membership.
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